PROMOTION


Concrete Promotion in Pennsylvania


Concrete promotion is an integral part of the Pennsylvania Aggregates and Concrete Association.  Since the merger with the Pennsylvania Concrete Promotion Council (PCPC), PACA has invested considerable financial and staff resources to build and deliver information and education to owners and specifiers (architects and engineers).

For questions regarding PACA's concrete promotion efforts in Pennsylvania, contact Ken Crank.



 

First Ever Concrete Promotion Training for the Concrete Professional Event Receives Positive Feedback

In response to a need identified by our concrete producer members, PACA, in conjunction with staff members from the National Ready Mixed Concrete Association (NRMCA), recently conducted “Concrete Promotion Training for the Concrete Professional” at two venues in the Commonwealth.

The day-long program focused on a variety of aspects of concrete promotion including the difference between sales and promotion, identifying who to promote to, and means of tracking and measuring a company’s promotion efforts. Also included in the discussion, was a review of the numerous tools that are available to industry for facilitating promotion.

A total of 36 attendees, representing 13 companies (Centre Concrete, Stone & Co., DuBrook Inc., Essroc RMC, J.J. Kennedy, Pennsy Supply, BASF, Whibco, Masters Concrete, Union Quarries, Lehigh/Essroc Cement, NESL, Rohrer’s Concrete) supported the program. The audience was a mix of the experienced and inexperienced and everyone took something away from the sessions.

PACA staff will be following up with the attendees in the hopes that the program will stimulate industry to apply some of the ideas that were discussed. In addition, staff will continue meeting with our members to determine how to best devise and implement a promotion plan that will work for them. Please do not hesitate to contact Ken Crank to discuss how you can partner with PACA to assist in your concrete promotion efforts.

PACA wishes to thank those companies that sent personnel to this training. When it comes to promoting….”Concrete, It Just Makes Cents!"





Specify Concrete Website





PACA launched a nationally recognized website in August 2009, and it is still going strong with constant updates and information important to the design community and commercial and residential property owners. SpecifyConcrete contains information on a variety of concrete applications (pervious concrete, concrete buildings, concrete parking areas, etc.) In addition, you will find videos, case studies and other technical information.

View SpecifyConcrete

 



Roller Compacted Concrete Website



 

Most recently, PACA launched a Roller Compacted Concrete (RCC) website to educate local government officials and commercial property owners on the value of RCC.  The site houses videos showing how RCC is produced and placed, as well as, other technical data, presentations and case studies.  Bookmark it as your "go to" spot for RCC information.


View rcc4pa.org.