concrete texture

Concrete Promotion

PACA is investing in promoting the use of concrete

Concrete Promotion in Pennsylvania

Concrete promotion is an integral part of the Pennsylvania Aggregates and Concrete Association. PACA has invested considerable financial and staff resources to build and deliver information and education to owners and specifiers (architects and engineers).

For questions regarding PACA's concrete promotion efforts in Pennsylvania, contact Ken Crank, our Director of Concrete Promotion and Certification.

Specify Concrete

Specify Concrete Website

PACA launched a nationally recognized website in August 2009, and it is still going strong with constant updates and information important to the design community and commercial and residential property owners. SpecifyConcrete contains information on a variety of concrete applications (concrete buildings, concrete parking areas, etc.) In addition, you will find videos, case studies and other technical information. This site is recognized as a one-stop resource for all things concrete.

Take a moment to review the depth of information available: from blogs, to case studies, and much more. Whether you are interested in low to mid rise buildings, concrete parking lots, Roller Compacted Concrete (RCC), we are the concrete resource in Pennsylvania.

Visit Specify Concrete Website
Video icon
You Tube Icon

SpecifyConcrete YouTube Channel

In addition to SpecifyConcrete, the website, check out PACA's SpecifyConcrete YouTube channel which includes videos beyond those shown on the website.

Check it out

NRMCA Build with Strength & Pave Ahead

Our promotion efforts are focused on and fully aligned with the initiatives championed by the National Ready Mixed Concrete Association (NRMCA).

NRMCA Initiatives

NRMCA Build With Stregth PA

Build with Strength

More information »

Pave Ahead

Pave Ahead

More information »

Promoting Concrete Via Social Media

Concrete Promotion Community


Chair - Bob Housel, Masters Ready Mixed Concrete

Vice Chair - Rory McCoy, Centre Concrete Company

Staff Liaison - Ken Crank, Director of Concrete Promotion & Certifications

PACA - Building and Connecting Communities